Product & Marketing Leader | Founder & Operator
From consumer apps and fintech at T-Mobile to running a top-performing retail franchise. I ship strategy, systems, and software that move real numbers.
Manual data entry was the bottleneck as each product required looking up pricing, sourcing metadata, and building a listing by hand, taking 15-20 minutes per item. I designed and built an AI-powered enrichment system that connects to third-party pricing and catalog APIs, automatically pulls the data, and pushes fully enriched listings to Shopify Plus, as drafts, without human intervention. What took 20 minutes now takes 3. Followed the build with a full security audit, identifying and remediating vulnerabilities across multiple vectors.
Specialty resale stores lose money and a lot of time on bulk trade-ins because evaluating hundreds of items by hand is slow and inconsistent. This product is an AI-powered valuation app that uses computer vision to identify items and pulls real-time pricing data to generate instant valuations. Built as a working React/Vite/Express prototype with Supabase caching and live pricing API integration, scoped, designed, and prototyped from scratch.
Independent specialty retailers can't afford a data analyst, but they still need deep sales amd insights to make smart buying decisions. RetailIQ is a natural language analytics copilot. Shop owners type a plain-English question and get an insight, a chart, and supporting reasoning. No dashboards, no training. Built as a working React prototype with Recharts visualizations, validated in toy retail, and designed to generalize across any specialty retail vertical.
Owned authentication and identity management product across T-Mobile's flagship consumer app, website, and T-Mobile MONEY. Increased bio-authentication adoption from 45% to over 60% through a sustained program of data-driven UX research, feedback analysis, and iterative design. Led a formal cross-functional AI initiative exploring how AI could strengthen authentication flows and account management across the product suite, work that directly informed T-Mobile's broader AI strategy.
Opened and scaled the often top Bricks & Minifigs franchise in Washington State, reaching $630K in year-one revenue. Directed a $10K/month marketing budget, grew social following to 7K+, and launched Whatnot live selling to $8K/month immediately post-launch. Full P&L ownership, team of 7-8, consistently top-ranked on West Coast franchise KPIs.
Stepped in as Head of Product to lead strategy and execution for an email marketing platform serving 600+ clients — many in the live events and arts space. Built a multi-year product strategy, set direction across all teams, and managed a cross-functional team of 12. When Broadway announced a 10-month closure at the height of the pandemic, the client base went dark overnight. The role ended there, but the work was real: keeping a team focused and a product moving through the most disruptive period in the industry's history.
Led end-to-end redesign of the digital yearbook experience, increasing traffic and sales by 20%. Rebuilt the High School Reunions feature from research through launch, delivering a 600% engagement increase. Also designed and launched a free-to-play Bingo game, driving incremental ad revenue and monetizable user interactions. Managed as many as 7 products simultaneously across experimental design, testing, and development stages.
14+ years building product at the intersection of consumer experience, technical execution, and growth. That spans mobile apps, fintech, e-commerce, gaming, B2B SaaS, and now running a retail operation with real P&L accountability.
At T-Mobile, I owned authentication product for the flagship consumer app and led fintech integrations for T-Mobile MONEY, working across UX, identity management, and cybersecurity teams. Before that, I spent five years at PeopleConnect managing as many as 7 products at once and driving a 600% engagement lift on a key feature rebuild.
In 2023, I made a deliberate transition to operate. I opened Bricks & Minifigs Issaquah, a top franchise store in Washington State, and have been running it as Founder & Operator ever since ever since — owning the roadmap, the channels, and the P&L. The operational problems I found there are what led me to build the Velocity Engine, BrickWise, and RetailIQ.
I'm based in Issaquah, WA, 30 minutes east of Seattle. Open to Senior and Principal PM roles and fractional consulting engagements.
Open to Senior and Principal PM roles and fractional consulting engagements. Based in Issaquah, WA.